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“Pavita knows how to articulate a great message for customers and investors. She provides valuable guidance and connections for the founders and management team. She knows how to tell a compelling story and she knows when to keep pushing to get her points across or present an alternate point of view. She has been spot on with several decisions at Vognition. Anyone that has the opportunity to work with her should do it. They will be happy with the results.”
Michael Liguori, Founder / CEO at Vognition
Vognition provides Natural Language Voice Controls (NLVC) for connected devices (IoT) in the home automation market. Customers include manufacturers of home automation hubs used to control smart home devices such as lights, locks and thermostats. The Vognition app enables end users to control their smart home system using voice from any location or device.
Mahajan Home is a global provider of white label home furnishings for major retailers and brands. From bedding to cushions to kitchen linens, the company delivers quality, style, and value that will brighten up any home! Brands and retailers rely on Mahajan Home for their design and manufacturing expertise to offer their customers the latest trends and quality products for the home.
DynaTax is a cloud-based payroll tax service for the self-employed that makes it easy to calculate, set aside, and remit quarterly estimated taxes. For those who know how tedious it can be to pay those estimated taxes on a quarterly basis, be sure to watch for updates on this service!
“After launching our new culinary business, we needed someone to provide guidance and help to prioritize our company activities. Pavita Howe at Orange B answered our call and gave us a plan to help keep us on target. Based upon careful and thorough questioning, she proposed strategies to help us achieve our goals and delegated specific action items to each of our partners. Pavita brought great chemistry and credibility to our team and we would not hesitate to refer her or Orange B to other entrepreneurs with growing businesses.”
Roger Pierson, Partner, Culinary Concepts Corp.
Culinary Concepts, a culinary incubator based in Fairfield, New Jersey, offers a fully licensed state-of-the-art commercial kitchen for food entrepreneurs, chefs, and caterers who need a reliable, certified facility to create, test, and manufacture food products. The commercial kitchen and intimate 50-seat dining room, along with in-house or on-site catering services are available for corporate events, private parties, cooking classes, and and children’s parties.
“Pavita Howe at Orange B has been working with our two companies, Delightful Abundance and Culinary Concepts Corp., since May of 2014. In the last seven months, she has helped us to organize and implement a marketing plan for both businesses. Pavita is not only exceptionally competent and helpful, she is also a warm, flexible (and very patient) person. She helped us to prioritize and stay on task with each step of the plan. She connected us with other professionals to assist when needed (she knows everyone!) We have so appreciated her knowledge and experience base with start up companies, as this gave her the creativity and flexibility we needed. We look forward to utilizing her skills with larger national and international companies as we expand. Her enthusiasm and energy for growing our company have been a gift to us.”
Stephanie SaintCyr, Partner, Delightful Abundance
With a reputation for mouthwatering custom-made desserts created from the freshest ingredients, Delightful Abundance has expanded its wholesale business to offer cakes and desserts to restaurants, corporate dining rooms, and country clubs. In addition, the company is preparing to launch e-commerce capabilities for consumers who want to enjoy the same great tasting desserts at home or for their special events. Made by the company’s own in-house pastry chefs, Delightful Abundance desserts are available for local pickup or delivery. We love the tiramisu, but try them all and let us know what you think!
BagIQ is a web and mobile app that helps consumers to make healthier choices and be better informed about the foods they purchase. Using the nutritional data from the foods you buy, BagIQ provides insights and makes recommendations to help consumers make healthier food purchase decisions. Check out the app here!
With years of experience in the nutritional products market, Nutrient Rich is preparing to launch its own line of great tasting, healthy, nutrient rich products. Watch for more news about these products that make it easy for busy people to eat well on the go without compromising their nutrition.
Feedback from Rotary Club District Assembly for Digital Marketing Workshop conducted by Pavita Howe:
Thank you for your participation in the 2014 District 7510 Assembly. It is not just what you did, which was wonderful, but for the inspirational way that you did it. All the comments I have heard have been positive and everyone left motivated to re-think their use (or lack thereof) of digital and social media to enhance their public image both for their businesses and their Rotary clubs.
Of the five break-out sessions at the Assembly, yours was the only one where the attendees chose to stay 15-20 minutes later than scheduled. You should certainly feel a sense of pride at this accomplishment.
Once again, thank you.
Adrienne Bzura, District Trainer
Rotary International District 7510
If you haven’t seen or heard about 3D printers yet, you will very soon! Blokify develops 3D modeling games that make it easy for kids to design their own toys using virtual building blocks, and then print them on their own 3D printer or via Blokify’s third party 3D printing service. With so many innovative applications for 3D printing on the horizon, Blokify’s goal is to enable young people to learn about the world of 3D design in a fun and engaging way while creating something they can print and enjoy. The Blokify App is available in the App Store.
Echidna Inc. is a digital services company that develops world class e-commerce solutions and retail web sites in order to optimize the customer experience and maximize business success. The Echidna team has a strong background in building and managing e-commerce operations for major brands such as Sam’s Club, Best Buy, and Anthropologie, and they use this expertise to create an engaging customer experience using state-of-the-art technologies for each new client project. From strategy to user experience to technology, Echidna Inc. helps their clients to build an e-commerce solution that drives results!
“As cofounder of Invidio, I had the privilege of meeting Pavita during our time in the 2013 TechLaunch accelerator. From day one Pavita has been an incredible mentor to myself and our team. Whether it was a late night phone call reviewing partnership proposals or an impromptu brainstorming session for marketing strategies, Pavita always made herself available and always brought her A game. I’m very excited to have Pavita’s expertise and reliability join our board of advisors, she would most certainly be an invaluable addition to any team.”
Joe Scola, CEO and Co-Founder, Invidio
“I hired Pavita Howe to help me with my fledgling business plan. I quickly realized that she has this innate ability to understand what you mean before you even finish the sentence. In other words, if you point her at a target, she will get it done. My business plan was put together and now 6 months later, my company is thriving in 3 markets. Other consultants would finish their tasks and move on, not Pavita. She constantly kept in touch and gave helpful advice and guidance. She is a different breed, she truly cares and takes pride in her work. I would wholeheartedly recommend her if you are starting out or planning to expand and would like an experienced and focused advisor by your side.”
Henry Bestritsky, CEO, StrataBlue
Green Waste Technologies, Inc. (GWT) has developed an innovative new process to recycle food waste using Black Soldier Flies! This unique process saves residential and commercial customers money while helping the environment and producing valuable byproducts. The company has won multiple business plan competitions and is now rolling out it’s Food Recycling Pilot Programs for commercial and residential customers in New Jersey. Orange B is proud to be GWT’s strategic marketing partner and we are currently working together to develop branding and marketing strategies for this exciting company. Expect plenty of “buzz” about GWT’s recycling programs!
“I’ve had a unique opportunity to watch Pavita work alongside several different companies as part of our startup accelerator. Few professionals are as adept at listening to their clients as she is, the result of which is thoughtful, informed and actionable guidance to help clearly communicate a powerful brand message and grow business. With overwhelmingly positive feedback from all who have worked with her, I wouldn’t hesitate to recommend Pavita’s skills and insights to any business looking to differentiate themselves and effectively connect with customers.”
Travis Kahn, Executive Director, TechLaunch
Look out for Pebbles Kiosks, coming to a business near you! Pebbles is an interactive digital marketing platform that makes it easy for businesses to target local customers and increase sales at their retail locations. It’s hard to resist the Pebbles Kiosk, where consumers can win a prize – such as a gift card to a local restaurant – or walk away with a special promotion for a business of their choice. Advertisers get insights into the response to their ads and Pebbles enables them to adjust their ads, promotions, and prizes in real time using a convenient web-based console. Pebbles Network engaged Orange B to assist with company positioning and marketing strategies. Watch for the company’s new look and more consumer buzz as Pebbles rolls out Kiosks throughout Bergen and Somerset Counties!
“As a start up, Straight Up Consulting hired Orange B to help synchronize our business strategy with our new website development. Not only did Orange B quickly understand our market, they provided additional strategies for us to implement and worked seamlessly with our website designer to convey our message. I think the best testimonial is to mention that we will continue to work with Orange B in the future to draw upon their resources as well as considering them part of our “Team”.”
Bob Cangemi, President, Straight Up Consulting
Climb Technology’s goal is to drive more traffic to local businesses, improve the customer experience, and increase customer conversion rates. The company develops Software-as-a-Service (SaaS) solutions to help local businesses connect with targeted consumers, communicate at the local level, and then convert customer interactions into sales online and in stores. In preparation for pitching to potential customers, including retail chains, specialty retailers, and franchises, Climb Technology engaged Orange B to assist with their company positioning, messaging, and the overall marketing plan. With an experienced team and some hot products, we expect Climb Technology to rise to the top!
“As we started looking for funding, we turned to Orange B to help us create our overall business plan. They did not only help us to correctly articulate our marketing and business strategy to investors, but also provided insight and guidance on how to effectively achieve our goals and align them with our customers. It was simply great working with Pavita. Orange B will continue to be instrumental to our company as we keep on growing our business.“
Louis Croussett, Co-Founder, Flying Kick Inc. – Zen Menu
“I worked with the team at Orange B, specifically Pavita Howe, to accelerate the development of Relax America’s business plan. They are a creative, insightful, results-oriented group that came in with a plan of action to elicit our key business objectives, and the ability to turn those objectives into a clear, actionable plan. I would highly recommend Orange B for any business looking to create or improve upon their business plan.”
Joe Luzi, CEO, Relax America
“We hired Orange B to help us develop a plan to market CAD Construction on an annual basis. What we received was beyond our expectations and very informative. You really helped focus and streamline the company vision for us. You also helped us to update our web site to clearly reflect our goals and positioning. Before we met, our marketing strategy included random advertising, networking, and marketing activities. Now with our new focus, we spend our time and money wisely on more targeted marketing programs. I would be very happy to speak with any of your potential customers going forward to help them realize the difference Orange B can make for their company. Thanks again for all your help.”
Christopher A. Daunno, Owner, CAD Construction LLC
“Orange B can be relied upon to provide insightful strategic marketing advice. Quickly synthesizing facts, Pavita draws on her extensive experience and immediately offers valuable direction. She is the perfect complement to our marketing and business planning activities as we work to launch Pliio®, a global consumer household product line.”
Clare Kumar, Owner, Streamlife
“Simply put, Orange B pulled our strategy together. After 11 years in business, we had many of the pieces but had never put them all together. Orange B looked at our business as a whole, built a marketing and growth strategy, and – most importantly – showed us the steps to take that would make it all work.”
Brent Stickels, Principal, YYES
“Directra engaged Orange B Strategic Marketing to develop our overall business plan and product marketing strategy. Orange B provided experience, knowledge, and guidance to help our team develop a clear strategy and optimally position the company for both customers and investors. Our ongoing relationship with Orange B continues to be instrumental in achieving business objectives as the company’s products and services evolve in the market.”
Charles Knuff, President, Directra
“We asked Orange B to assist us with a business plan for General Motors to secure a new luxury dealership. After meeting with Pavita, we knew that she understood our objectives and could articulate a successful business strategy. She identified key issues and proposed clear solutions, which allowed us to develop a compelling business plan.”
Marcos Salas, Owner, Freehold Kia